Video online w komunikacji wewnętrznej
Video to nie tylko sposób na kontakt z otoczeniem, ale również skuteczne narzędzie komunikacji wewnętrznej. Wykorzystanie filmów skierowanych do pracowników, może przynieść firmie wiele korzyści. Ze względu na funkcje, jaką ma spełnić można wyróżnić kilka typów takich filmów.
Przykłady wykorzystania video w komunikacji wewnętrznej firmy.
Motywacja. Przedstawienie osób, które swoją pracą przyczyniają się do rozwoju firmy i które swoją osobowością kształtują jej wizerunek.
Wewnętrzne studium przypadku. Za pomocą filmu, można przekazać pracownikom wskazówki, które ułatwią im pracę.
Koncentracja uwagi. Chcesz nakłonić do słuchania? Zarówno profesjonalna produkcja, jak i całkiem amatorska, jest w stanie skierować uwagę ludzi na treści, których wysłuchają ze zrozumieniem.
Polityka firmy. Za pomocą video można przedstawić najważniejsze cele oraz wartości, jakimi kieruje się firma. Przy okazji można również przekonać pracowników, dlaczego to właśnie z tym miejscem powinni wiązać przyszłość.
Źródło informacji. Konferencje i inne wydarzenia to okazja, by zarejestrować, co dzieje się w firmie lub jej otoczeniu i w formie wideo przekazać te informacje pracownikom.
Filmy szkoleniowe – to obszar, w którym wideo jest wyjątkowo skutecznym kanałem komunikacji. Przy pomocy filmu można przeszkolić pracowników np. z zakresu BHP, technik sprzedaży czy zarządzania.
Video jest dobrym sposobem na zaangażowanie pracowników w wewnętrzne sprawy firmy. Przy pomocy filmu można również motywować lub szkolić. Treści przekazywane są w sposób bardziej klarowny, niż np. w przypadku tekstu.
na podstawie: 7 Ways to Use Video to Communicate with Your Employees
źródło: http://www.onemarketmedia.com/blog/2008/12/7-ways-to-use-video-to-communicate-with-your-employees/
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