Czy długie buforowanie filmu też cię denerwuje?
Metoda badania
W ciągu 14 dni nagranych zostało 192,268,561 przekazów pochodzących z sześciu najbardziej popularnych stron oraz platform wideo, zapisując wszystkie szczegóły dotyczące jakości przekazu.
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Dane pochodziły z sieci: Akamai, Edgecast oraz Limelight, zawierał zarówno formy krótkie(2 – 10 minut), jak i całe odcinki seriali telewizyjnych.
Rezultat:
- Powtórne ładowanie jest powszechne, pojawiło się 84 proc. przypadków
- Kiedy niezbędne było ponowne ładowanie 81.19 proc. użytkowników rezygnowało
- Opóźnienia w starcie filmu utrzymywały się na poziomie powyżej sekundy we wszystkich testowanych sieciach
Analiza
Wraz ze wzrostem liczby odbiorców problemy z ładowaniem będą miały coraz większy wpływ na zyski wydawców. Jeśli wziąć pod uwagę, że jeden na 25 filmów wymaga ponownego ładowania, a większość użytkowników w tym czasie rezygnuje, niewiele zostaje obejrzanych w całości.
Miejmy zatem nadzieję, że przepustowość i szybkość Internetu nie będzie barierą dla rozwoju video marketingu w sieci. Nowatorskie pomysły i zainteresowanie internautów treściami video online oraz olbrzymi potencjał wciąż drzemiący w Internecie, stawiają nowe wyzwania dla technologii szerokopasmowego Internetu.
Na podstawie:Viewers Don’t Tolerate Slow Video Delivery Load Times
Źródło: http://www.reelseo.com/viewers-tolerate-slow-video-delivery-load-times/
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Le streaming (de l’anglais stream, « courant »), lecture en flux ou lecture en continu, aussi appelé lecture directe, lecture en transit, diffusion en mode …
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