Video do zadań specjalnych
W Internecie uwagę użytkowników mierzy się w sekundach. Jaki jest więc najlepszy sposób, aby w tak krótkim czasie zwrócić ją w naszą stronę? Video online sprosta temu zadaniu.
Wideo zaczyna wieść prym na polu rozwiązań marketingowych. I nie dzieje się tak bez przyczyny. Ludzie zaczynają „wyłączać się”, gdy przekaz wykazuje cechy reklamowe. Na tym polega przewaga filmów marketingowych, które przekazują informacje, opowiadając jakąś historię.
Zamieszczenie filmu instruktażowego lub prezentacji produktu zaraz obok materiałów promujących, zwróci uwagę odwiedzających, którzy w wypadku tekstu przeszliby obojętnie. Serwisy hostujące wideo czy portale społecznościowe to miejsce, gdzie można zamieścić nawet amatorskie produkcje. Wystarczy kamera wideo lub telefon komórkowy, program do tworzenia filmów i konto na YouTube. To naprawdę działa! Użytkownicy uwielbiają przesyłać sobie interesujące lub zabawne filmy.
Powiedzenie, że obraz jest wart tysiąca słów, w kontekście video online nabiera dosłownego znaczenia. Psycholodzy twierdzą, że ponad 93 proc. to komunikaty niewerbalne. Ponad 90 proc. internautów woli oglądać film, niż czytać. Podobne statystyki wskazują, że sześciu na dziesięciu klientów ogląda filmy wyświetlane w sieci.
Wideo jest ważnym narzędziem, którego nie można pominąć w kampanii marketingowej. Dzięki niemu, można powiedzieć dużo w krótkim czasie. Jeśli wszystko zostanie gruntownie zaplanowane, a wideo będzie obrazowym przedstawieniem informacji istnieje duża szansa, że przekaz dotrze do dużej grupy odbiorców, bez ponoszenia jakichkolwiek kosztów. Jeśli natomiast dysponuje się budżetem na działania tego typu nie należy stronić od profesjonalnych produkcji.
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