Biznesowe telewizje internetowe jako narzędzie marketingu
Telewizja internetowa to multimedialna wizytówka Twojej firmy. Dzięki niej można nie tylko wzmocnić pozycję swojej strony, ale również przekazać klientom treści związane z działalnością, profilem oraz produktami firmy. Taka prezentacja informacji jest formą najbardziej sugestywną i pełną, a dodatkowo nie wymaga dużego zaangażowania podczas odbioru. Kontent biznesowej telewizji online zależy od celów, jakim ma służyć telewizja. Poniżej prezentujemy trzy wybrane rozwiązania.
Telewizja internetowa Oriflame proponuje internautom kilka typów video: produktowe, reklamowe oraz informacyjne. Pierwsza grupa służy wzmocnieniu wizerunku marki. Druga utrwala go w sposób marketingowy, posiłkując się artystycznymi formami przekazu. Trzecia pozwala na przystępne przekazanie informacji o firmie. Kontent wideo podzielony jest na trzy kategorie: uroda, biznes oraz wydarzenia. W pierwszym dziale znajdują się filmy prezentujące produkty firmy oraz poradniki dotyczące zagadnień związanych z dbaniem o urodę. Biznes to zakładka poświęcona profilowi firmy. Natomiast z działu wydarzenia można dowiedzieć się o kongresach i konferencjach organizowanych przez firmę lub tych, w których brała udział.
Na stronie firmy Leroy Merlin odnajdujemy zakładkę z poradami, a wśród nich dział porad video, czyli filmów instruktażowych. Poradniki podzielone są na trzy kategorie: „Jak wykonać”,” Budujemy Dom”, „Wideo inspiracje”. Taka przystępna forma publikacji porad znacznie podnosi usability i atrakcyjność witryny. Dodatkowo w każdym dziale znajdują się podkategorie, poprzez które w łatwy i szybki sposób można dotrzeć do interesujących nas treści. Struktura strony bazuje na intuicyjności i maksymalnym uproszczeniu, dzięki którym dotarcie do pożądanych treści staje się niezwykle proste.
Sieć telefonii mobilnej Plus skorzystała z możliwości, jakie dała platforma telewizyjna Lookr.tv. W serwisie zamieszczone zostały nie tylko reklamy emitowane przez Plus’a, ale również widoporadniki, pomagające między innymi oswoić się z nowymi rozwiązaniami w sieci. Tu, podobnie jak w przypadku Leroy Merlin mamy do czynienia z poradami , których skuteczność wzmacnia właśnie przekaz video.
Stworzenie strony z firmową telewizją internetową otwiera nowe możliwości dotarcia do odbiorców. Ponadto daje korzyści w postaci: wyższego miejsca w wynikach wyszukiwania, większej rozpoznawalności marki oraz silniejszego przekazu komunikatów firmy. W zależności od rodzaju kontentu, można osiągnąć różne cele. Dużą popularnością na naszych rodzimych stronach cieszy się video edukacyjne. Nie dzieje się tak bez przyczyny. Poradniki pomagają w rozwiązywaniu problemów, z którymi zwracają się klienci, a w efekcie budują wizerunek firmy pomocnej i przyjaznej.
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