Kiedy tekst i obrazki nie wystarczają, czyli dlaczego inwestować w video marketing?
Popularność serwisów umożliwiających oglądanie filmów video w Internecie oraz przeprowadzane badania wykazują między innymi, iż z serwisu Youtube korzysta obecnie około 68 milionów Internautów, z serwisu Yahoo Video - 23 miliony, a Fox Interactive Media liczy sobie średnio, około 18,4 miliona aktywnych użytkowników. Liczby te rosną z dnia na dzień.
Ogólne szacunki wykazują, że reklama telewizyjna tylko w 21% przypadków okazuje się skuteczna, co oznacza, że tylko 21% osób, które ją obejrzały chciałoby sięgnąć po reklamowany produkt czy usługę. W przypadku reklam oglądanych w Internecie, procent ten wzrasta ponad dwukrotnie – 50% Internautów po obejrzeniu reklamy w sieci chciałoby poznać bliżej reklamowany produkt i co więcej – od razu ma tę możliwość.
Według raportu ABI Research, w 2012 roku reklamy internetowe będzie oglądać tylu Internautów, ilu obecnie korzysta z Internetu w ogóle. Z badań przeprowadzonych przez Marketing Sherpa wynika, że aż 95 procent firm, które zastosowały video marketing, są zadowolone z wyników i planują taką formę reklamy w przyszłości.
Statystyki mówią więc same za siebie. Nowymi Mediami rządzi video marketing będący reakcją na szybki tryb życia i konformistyczną naturę człowieka nie zaprzątającego sobie głowy czytaniem długich tekstów, nie wspominając już nawet o próbie zrozumienia symboliki (przekazu) zdjęć czy grafik, którymi opatrzony jest tekst.
Z kolei, dobrze stworzone video reklamy zapamiętujemy jak ulubione piosenki budzące pozytywne emocje i miłe skojarzenia.
Reklama ERY z 2002 roku.
W dzisiejszym świecie marketingu i reklamy skuteczna informacja to taka, która przekazywana jest za pomocą uproszczonego obrazu i dźwięku, dlatego też coraz więcej firm decyduje się na wykorzystanie video marketingu do promowania swoich usług oraz produktów, jak też kreowania swojego wizerunku wśród potencjalnych oraz obecnych klientów.
Wycofana przez TVP reklama dżemu Łowicz
Video marketing to ogromny potencjał stwarzający większe możliwości rozwoju, aniżeli tradycyjne techniki reklamy odchodzące powoli do lamusa. Zdeterminowany cywilizacyjnym chaosem człowiek najzwyczajniej przestaje na nie reagować. I tu z pomocą przychodzi odpowiednio zorganizowany video marketing internetowy pozwalający na łączenie różnych jego form i technik.
Szybkie łącza internetowe, technologie i nowe funkcjonalności Internetu nie stanową już przeszkody aby video marketing mógł rozwijać się swobodnie. Warto to wykorzystać. Należy to zrobić!
Video reklama to nowa jakość w świecie promocji stawiająca na równi twórcę i odbiorcę. Firmy, przedsiębiorstwa, te małe i te duże, w końcu zdały sobie sprawę z faktu, że po drugiej stronie monitora mają do czynienia z ludźmi pełnymi oczekiwań, dla których jedynym bodźcem jest dobry film video, bowiem nie wymaga takiej formy skupienia jak słowo pisane.
O ekspansji reklamy internetowej w Polsce i w Europie oraz o dominujących formach reklamy w sieci mówi Paweł Ożarowski, dyrektor Telekomunikacji, Mediów i Technologii w Pricewaterhouse Coopers.Reasumując, każdy z przedsiębiorców, inwestorów, sprzedawców, którzy poszukują nowych, lepszych, skuteczniejszych sposobów dotarcia do potencjalnych klientów powinien mocno rozważyć stworzenie produkcji filmowej będącej skuteczną, bo sugestywną formą prezentacji niosącą ze sobą mnóstwo informacji , a co więcej – angażującą emocje odbiorcy poprzez prezentowany obraz.
Raport serwisu Internet Standard o polskim rynku reklamy internetowej w 2009 r.
-Dre
2, in which radioactive water may be seeping into the sea
This is a message to the author. I don’t know if this would help but I could share this material to my blog readers. I’m out of University in a couple weeks and have plenty of time this summer. Please let me know if its okay to link to this. Thanks.
This website can be described as walk-through for all of the details it suited you using this together with i didn’t be familiar with who to pose. Look the following, and you can without a doubt realize it again.
Thanks for another excellent post. Keep up the good work. http://www.boosharticles.com/31876/unlock-iphone-3gs-today-the-easy-way
You got the right stuff! Also your website is so quick! What host are you using? Please, pass me your affiliate link for your host? I wish my website loaded up as quickly as yours. If you are possibly into greeen smoke reviews, speed of my site.
4209104 beers on the wall.
Revitol Stretch Mark Cream manufacturers will not claim that stretch marks is going to be completely gone, but attest to the significant reduction of stretchmarks in the skin.
Good day! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa? My website discusses a lot of the same topics as yours and I think we could greatly benefit from each other. If you’re interested feel free to send me an e-mail. I look forward to hearing from you! Terrific blog by the way!
Order logical games!
You actually make it seem really easy along with your presentation but I to find this matter to be actually one thing that I think I would never understand. It seems too complicated and extremely large for me. I’m having a look forward in your next publish, I will attempt to get the dangle of it!
Thank you very much for this entry. Looking forward to next one.
Wavee is not a scam because of the way its auctions are run or because of the $0.75/bid charge. Its not even a scam because of the misleading way it lures people in by claiming that it is free to sign up and that you get five free bids, without mentioning the $75 charge they slip in between signing up and getting the free bids, making it seem that entering credit card information is part of the free sign-up process although one has to wonder why a legitimate business would engage in such deception. No, its a scam because it claims to offer the lowest price online (a direct quote from its promotional video) but in fact it does not offer the lowest price. The promise, stated very clearly in the promotional video, is that even if you dont win you can apply the money you spent on bids toward the buy it now price of the item, and that since this is lowest price, and if you intend to buy the item in any case, there is nothing to lose, regardless of whether you win. This is not a too good to be true promise, because Wavee clearly makes enough money from losing bids to be able to offer the lowest price. But, when confronted with a lower price elsewhere for one of their items, a Wavee rep told me that they never claimed to offer the lowest price, only among the lowest prices. If Wavees sign-up process is misleading, its promise of the lowest price online crosses the line into outright deception and fraud.
Thanks for this info. Waiting for another one.
I have recently started a site, the info you provide on this website has helped me greatly. Thank you for all of your time & work.
I am glad to be one of several visitants on this great internet site (:, appreciate it for posting.
Microworkers may not have the earning potential of blogging and affiliate marketing. But if you are a newbie looking for some pocket money then it is an ideal place to start.
Great website you have here but I was curious about if you knew of any discussion boards that cover the same topics discussed in this article? I’d really love to be a part of online community where I can get feed-back from other experienced people that share the same interest. If you have any suggestions, please let me know. Thank you!
I and also my friends happened to be studying the best tricks found on your web site and so quickly came up with an awful feeling I had not expressed respect to you for those tips. All the guys ended up totally passionate to study all of them and have now seriously been making the most of those things. Appreciate your actually being quite helpful and then for pick out some wonderful ideas most people are really wanting to be informed on. My honest apologies for not saying thanks to sooner.
Perfectly indited written content , Really enjoyed reading .
After clicking Install Now, enter hostname.
Blog streaming 100% gratuit avec embed megavideo. … video streaming femme soumise. je baise une grosse · chaperon rouge en gang bang · deux vieux sucés …
Thank you so much with regard to giving my family an update on this subject matter on your blog. Please understand that if a brand new post appears or in the event that any changes occur on the current submission, I would be thinking about reading a lot more and understanding how to make good use of those techniques you share. Thanks for your time and consideration of other men and women by making your blog available.
I enjoy you because of your entire hard work on this web page. Kim take interest in participating in internet research and it is obvious why. Most of us notice all concerning the dynamic tactic you offer vital tips through this web site and foster participation from website visitors on the subject plus our simple princess is undoubtedly starting to learn a lot. Take pleasure in the remaining portion of the year. Your conducting a terrific job.
Nice website… head to http://www.getstopic.com for great sport news
good read,found more information available on my site for anyone who is interested, i like your theme by the way
Thank you for your blog post. Jones and I happen to be saving for just a new e-book on this topic and your post has made all of us to save our own money. Your notions really clarified all our concerns. In fact, over what we had recognized prior to when we discovered your fantastic blog. I no longer have doubts and also a troubled mind because you completely attended to each of our needs in this post. Thanks
Can I just say what a relief to find someone that actually is aware what exactly theyre talking about online. You definitely know how to bring an issue to light to make it important. More people have to read this and appreciate this side of the story. I can’t consider you are not more popular as you definitely hold the gift.
Just right with this write-up, I truly think this website must have even more consideration. I’ll surely be returning again to read through so much more, nice one for this data.
b a thing that I believe I’d in no way realize. It appears as well complex and incredibly wide personally. I’m excited for the following publish, I’ll attempt to find the suspend from it!
Thanks for this post, I’ve been interested in this information for ages now. It is actually exactly the information I was looking for
This can be a great topic to speak about. Generally after i discover things like this particular We fall this. Even though this time around I’m unsure in the event that this could end up being greatest for that customers. I’ll browse around in order to find an additional post that could function.
I found your blog site on google and verify a few of your early posts. Proceed to keep up the superb operate. I just extra up your RSS feed to my MSN Information Reader. Looking for forward to reading more from you in a while!…
Nice one for this blog post, I’ve been interested in this information for ages now. It is actually exactly the information I’d been in need of
Can I simply say what a relief to find somebody that actually understands what exactly theyre speaking about over the internet. You actually know how to bring a concern to light and make it important. Lots more people ought to read this and understand this side of the story. I cannot imagine you’re not more popular as you definitely have the gift.
good post, i absolutely love this web site, keep on it
It’s rare to find educated folk on this specific niche, however, you sound like you know very well what you’re talking about! Appreciate it
It is rare to find well-informed folks on this specific topic, however you sound like you know what you’re writing about! I am grateful
Spot on with this write-up, I truly think this great site requires additional consideration. I’ll possibly be back again to learn a lot more, appreciate your sharing that knowledge.
Thank you for showing your ideas. Being a author, I’m continually looking for fresh and different ways to think about a topic. I actually uncover excellent creativity in doing this. Thanks again
Actually like your web sites particulars! Undoubtedly a beautiful supply of information that’s extremely helpful. Carry on to hold publishing and that i’m gonna proceed reading by the use of! Cheers.
What i discover difficult is to find a blog that may capture me for a minute but your blog is different. Bravo.
Would you be enthusiastic about exchanging links?
Aw, this was a really nice post. In idea I would like to put in writing like this additionally – taking time and precise effort to make a very good article… but what can I say… I procrastinate alot and certainly not appear to get one thing done.