Targi online, czyli jak działa internetowa telewizja targowa
Projekt: Targowa Telewizja Internetowa XII Targów Sprzętu Fotograficznego, Filmowego i Video 2009
Rodzaj produkcji: Krótkie prezentacje wystawców (60-90 sekund), realizowane w formie wywiadu oraz prezentacją filmową produktu.
Do kogo jest kierowany: Do osób zainteresowanych branżą foto i video, wystawców.
Cel: Przedstawienie w Internecie nowości zaprezentowanych na targach oraz promocja prezentowanych produktów.
Realizacja: Telewizja Targi TV realizowana była w dwóch formach: jako transmisja internetowa z Hali nr 1 obiektu oraz w formie krótkich filmów prezentujących wywiady z wystawcami. Przekaz na żywo dostępny był na witrynie www.targi.tvip.pl przez cały czas trwania targów a felietony o wystawcach w formie video na życzenie po wydarzeniu. Telewizja przedstawiła nowinki ze świata sprzętu i akcesoriów filmowych oraz fotograficznych. Prezentacje produktów, komentarze i porady z pierwszej ręki zapewnili eksperci i przedstawiciele wystawców. Strona projektu: http://www.targi.tvip.pl
Wnioski: Internetowa telewizja targowa to nowość na polskim rynku usług video online, niesie jednak ze sobą ogromny potencjał. Pozwala zaprezentować swoje produkty lub usługi szerokiemu gronu odbiorców. Materiały wideo mogą zostać wykorzystane np. do celów promocyjnych i wizerunkowych również po targach. Głównym atutem realizacji filmu w ramach targowych projektów internetowych, jest długotrwałe czerpanie korzyści z jednorazowego wysiłku, jakim może być przygotowanie przedstawiciela firmy do prezentacji przed kamerą. Dystrybucja filmu targowego w Internecie, przyniesie zainteresowanie prezentowanymi produktami wystawcy jeszcze długo po targach.
Może jednak warto dołożyć trochę wysiłku w mordędze targowych przygotowań i pozwolić filmowej prezentacji pracować przez cały rok na konto wystawcy?
Prezentacja nowości w formie wideo doskonale promuje produkty w Internecie.
Dzięki rejestracji warsztatów zamieszczonej w internetowej telewizji targowej (w formie VOD – video na życzenie, z ang. „video on demand”), wszyscy zainteresowani mogli się podszkolić bez wychodzenia z domu.
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