Jak zwiększyć sprzedaż przy pomocy video online?
Sekrety filmu, który skutecznie sprzeda nasz produkt:
1. Zasada Pareto mówi, że 80 proc. wyników pochodzi z 20 proc. przyczyn. Oznacza to, że mała ilość produktów może sprzedać większość naszych zasobów. Należy zatem wybrać najlepsze pozycje i odpowiednio je zaprezentować – przy pomocy filmu.
2. Wideo powinno być krótkie. Pamiętając o tym, że zdecydowana większość internautów nie będzie oglądać zbyt długich filmów, nie należy nastawiać się na długie produkcje.
3. Przetestuj filmy. Do różnych produktów stosuje się różne typy wideo. Tak jak różne produkty kupują różni klienci. Problem w tym, że nie będziesz wiedzieć, jakie filmy najlepiej współgrają z danymi produktami, dopóki tego nie przetestujesz. Najłatwiej sprawdzić to poprzez nagranie kilku filmów odnoszących się do jednego produkty i umieszczenie ich w katalogu dostępnym dla wybranej grupy klientów. Poprzez obserwację zachowań kupujących można wywnioskować, które wideo działa najlepiej. Kiedy zgromadzi się wystarczającą ilość danych, można dopasować rodzaje filmów do produktów.
4. Zaskakująco dobre efekty można uzyskać poprzez dodanie podpisów do filmów prezentujących produkt ( PORÓWNAJ). Mimo, że oba filmy różnią się jedynie czerwonymi podpisami, ten które je posiada ma o 8 proc. wyższy wskaźnik reakcji.
5. Zostaw miejsce na komentarze internautów. Umożliwiając użytkownikom dodawanie komentarzy i opinii, powodujemy, że film staję się bardziej wiarygodny.
6. Dołącz video do wyników wyszukiwania produktów na swojej stronie. Odwiedzający stronę, którzy poszukują konkretnych produktów kupują częściej od tych, którzy tylko ją odwiedzają. Jeśli w wynikach wyszukiwania pojawi się film o produkcie, istnieje duże prawdopodobieństwo, że internauta będzie chciał go obejrzeć, a potem kupić ten produkt.
7. Jeśli już przygotowałeś kilka filmów sprzedażowych, można je wykorzystać również do celów marketingowych. Dołączaj je do e-maili, zamieść na swoim koncie na portalu społecznościowym, itp.
Zamieszczenie filmu może znacząco zwiększyć sprzedaż danego produktu. Należy jednak pamiętać, że aby odnieść sukces, wideo musi zainteresować potencjalnego klienta. Nie wystarczy sam fakt jego zamieszczenia.
copyright: sxc.hu
na podstawie: 7 Tips for Adding Website Videos that Sell Products
źródło: http://www.reelseo.com/7-tips-adding-videos-sell/
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