Produkcja poradników wideo
Poradnik wideo może zastąpić każdą, nawet najbardziej skomplikowaną instrukcję. Niezwykle ważny jest sposób opracowania. Jak przy produkcji każdego filmu musi powstać scenariusz. Kluczem do sukcesu może okazać się szczegół, na przykład dobranie odpowiedniej muzyki, której tempo dopasowane będzie do fabuły. Dobrym pomysłem jest udział „prawdziwych ludzi”. Przykładem takiej realizacji jest seria poradników wideo wyprodukowanych dla Centrum Witek. W nagraniach brali udział prawdziwi sprzedawcy, co jak mówi Andrzej Witek PR & OnLine Marketing Manager, pozwoliło zaprezentować profesjonalny charakter firmy. Chcieliśmy przedstawić naszych specjalistów wyposażenia wnętrz, pokazać, ze pracują u nas profesjonaliści, którzy znają się na swojej pracy- mówił.
Dystrybucja poradników video musi być przemyślanym posunięciem. Przede wszystkim filmy powinny być umieszczone na stronie internetowej firmy. Pomoże to klientom w rozwiązywaniu ich potencjalnych problemów lub naprowadzi na właściwe rozwiązanie tych, którzy nie są jeszcze zdecydowani. Ponadto ciekawy film przykuje uwagę odwiedzających stronę, a wiadomo, że im więcej czasu spędzą na stronie, tym większa szansa, że z odwiedzających staną się klientami. Dodatkowym atutem poradników video jest kreowanie wizerunku firmy przyjaznej klientom. Spotkaliśmy się z przypadkami, w których klienci mówili, że porady które zawarliśmy w filmach wdrożyli w życie i bardzo im pomogły – przyznaje Andrzej Witek.
W internecie, podobnie jak innych strefach życia panują trendy. Dzięki nim możemy wyrokować o przyszłości, jaka czeka daną dziedzinę. Obecnie w Internecie panuje wyraźna moda na multimedyzację. Coraz więcej treści przekazywanych jest za pomocą filmów. Biorąc pod uwagę intensywność z jaką video wypiera tekst, można uznać, że w niedługim czasie to właśnie wideo będzie dominowało w sieci. Dotychczasowe, pisane lub obrazkowe instrukcje zostaną zastąpione filmem. Warto zastanowić się, czy taka forma już teraz nie przyniesie wymiernych korzyści?
Co może zastąpić kółka w karniszu?
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