Video online w marketingu internetowym
Przeprowadzone badania na temat bieżącego wykorzystania video online w marketingu internetowym oraz planów związanych z jego przyszłym użyciem, wskazały, że ponad 83 proc. badanych w działaniach marketingowych już posługuje się filmem,a ponad 90 proc. deklarowało zamiar wykorzystania video w działaniach marketingowych w ciągu kolejnych 12 miesięcy.
Główne powody wykorzystywania video online w marketingu to: branding, ekspozycja na stronach takich jak YouTube, tworzenie treści wirusowych. Najbardziej pożądane są treści obrandowane. Ponad 57 proc. badanych wyprodukowało obrandowany kontent video na potrzeby strony internetowej. Respondenci przyznali również, że używają wideo jako prezentacji, wprowadzenia oraz rekomendacji.
Większość firm jest zadowolona z efektów, jakie daje video online; ponad 55 proc. badanych deklarowało, że są zadowoleni, ponad 20 proc. , że są bardzo zadowoleni.
Firmy, które jeszcze nie posługują się video w działaniach marketingowych, podają koszty oraz trudności w mierzeniu efektów jakie główne powody niewykorzystania tej formy komunikacji.
W badaniach wzięli udział pracownicy firm rożnej wielkości, których roczny budżet na marketing był nie mniejszy niż 100 000 $.
na podstawie: Online Video: Brands and Agencies Catch the Wave.A survey of decision-makers from brands and agencies about their current use and future plans for online video.
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